Foundation · Waterproofing · Crawl Space
You fix foundations, basements and crawl spaces. Homeowners search Google the day they spot a crack. We make sure they find your company, trust what they see, and call you first. We handle it all, so you can stay on the job.
Every month in the U.S.
U.S. monthly Google searches and cost per click, Ahrefs, September 2026.
We work with established contractors nationwide
You fix slabs, piers and bowing walls on jobs that often run $5,000 or more. We put you in front of the homeowners searching for that work right now.
You handle wet basements, sump pumps and crawl space encapsulation. Homeowners price these jobs for weeks before they call. We make sure they’re reading your answers.
Why the phone isn’t ringing more
You do good work. Homeowners just can’t hire a company they never see. Here’s where most foundation companies lose the call.
Not on the map
Most homeowners call one of the first three companies Google shows. If you rank fourth or lower in parts of your area, those calls go somewhere else.
Not trusted
A foundation job costs thousands. Homeowners compare reviews, photos and answers before they call. A thin profile loses to one that looks busy and proven.
Not answering
People research for weeks: signs of foundation problems, repair costs, whether encapsulation is worth it. Google and AI answers name the companies that answer well.
Every one of those homeowners calls someone. If it isn’t you, it’s the company down the road, or a lead service that sells the same homeowner to three contractors.
What we handle
We manage your online presence so homeowners find you and choose you. You don’t log in to anything or learn new software.
Categories, services, photos, posts and answers, kept complete and active so Google shows you in the map results.
Google Business Profile management ›Pages for the jobs you want more of, pier and slab repair to encapsulation, in every town you serve.
Website design ›An automatic text asks every customer for a Google review after the job. More recent reviews, more trust, more calls.
Reviews & listings ›Your name, address and phone number, correct on Bing, Apple Maps, Yelp, Angi, the BBB and the directories Google checks.
Listings management ›Clear answers to the questions homeowners research, so Google and AI tools like ChatGPT name your company.
SEO & AI search ›Calls, form requests and where you show up across your area. One page, plain English, every month.
Free search check
Your ranking changes block by block. You might be #1 at your shop and invisible five miles away. Our search check maps exactly where homeowners see you and where they see someone else.
Fast and easy to start
We map where you show up for “foundation repair near me” across your area, and where competitors beat you.
We clean up your Google profile, listings, reviews and website so Google trusts your business and homeowners do too.
Every month we add pages, photos, posts and reviews, and send one short report with the calls coming in.
Your options
You have choices for getting more calls. Here’s the straight comparison.
| What matters | Built for youFoundation Marketers | General marketing agency | Lead-selling service | Doing it yourself |
|---|---|---|---|---|
| Works only with foundation, waterproofing & crawl space companies | ✓ | ✗ | Many trades | — |
| Homeowners call you directly, not shared with other contractors | ✓ | ✓ | Often shared | ✓ |
| Google profile, reviews, listings and website handled together | ✓ | Varies | ✗ | If you find the time |
| Builds up your own business, month after month | ✓ | Varies | ✗ | ✓ |
| Plain-English monthly report on calls and rankings | ✓ | Varies | ✗ | ✗ |
| Your time each month | One short report | Meetings & dashboards | Chasing shared leads | Nights & weekends |
A general comparison of types of providers. Individual companies vary.
Why choose us
A general marketing company treats you like a pizza shop. We know your jobs, your customers and your busy seasons.
Foundation Marketers by Improve Your Presence
Foundation Marketers is the foundation, waterproofing and crawl space team at Improve Your Presence, a veteran-owned company that manages Google profiles, websites, listings and reviews for local service businesses.
We manage your online presence so customers can find you and choose you.
Straight answers
No. We handle the logins, updates and reports. You get one short report a month and a call when we need your OK on something.
Fixes to your Google profile can start showing up within weeks. Website rankings usually take three to six months. Your monthly report shows what’s moving.
We work with independent, locally owned companies. Franchise brands usually control the website and Google profile, which keeps us from doing the work that gets you calls.
In states that require it, your license number has to appear on your website and ads. Send it over once and we add it everywhere it belongs.
No. Homeowners call you straight from your own Google profile and website. We don’t sell the same homeowner to three contractors.
Yes. Many foundation companies do all three. See waterproofing & crawl space marketing.
Find out where homeowners see you and what’s costing you calls. The search check is free.
Marketing for foundation repair, waterproofing and crawl space contractors nationwide.
© 2026 Foundation Marketers, an Improve Your Presence brand. All rights reserved.